Hand off the busywork. Get back to the business.
Custom AI automations take repetitive marketing off your plate: posts, reviews, follow-ups, and reports. Built by a real marketer, inside the tools you already use.
You're the owner, the closer, and the marketing department.
If that sounds familiar, you're in the right place.
You know it matters, so you've been handling it yourself. But it keeps pulling you away from running the business.
You're great at what you do. Writing posts, building ads, and pulling reports just isn't it, and that's okay.
A full marketing team is a big expense, so you've held off. Meanwhile, things get done late or not at all.
You know AI could help, but you don't have hours to learn the tools and figure out where it fits.
Same to-do list. Very different week.
A typical owner's marketing list on Monday morning, before and after the busywork runs itself.
Without automation
Monday, 7:00 a.m.- Write and schedule this week's social posts3 hrs
- Reply to new Google reviews1 hr
- Post an update on Google Business Profile30 min
- Draft and send the weekly email2 hrs
- Write a blog post for SEO3 hrs
- Cut clips from this week's podcast2 hrs
- Copy ad results into a spreadsheet2 hrs
- Follow up with every new lead2 hrs
- Chase the team for status updates1.5 hrs
- Build the monthly report for leadership3 hrs
With automation
Monday, 7:00 a.m.- Approve drafts in your queue20 min
- Skim the weekly recap10 min
- Close the deals in your pipeline
- Coach your team
- Plan next quarter's growth
- Be home for dinner
Example week for illustration. Your hours depend on your business and what we automate.
The cost of doing it by hand
a day the average marketer spends on manual, administrative, and operational tasks.
a day marketers report saving once AI takes on that work.
a week marketing teams spend collecting and managing customer data. 1 in 5 spend more than 20.
of the workday goes to "work about work": status updates, searching for info, and switching between tools.
Get your free Automation Map.
See exactly how many hours you could get back, what to automate first, and what it would cost. Before you spend a dime.
- Your top automations, ranked by hours saved each month
- A recommended plan with cost, payback, and timeline
- Quick wins you can start yourself this week
Sample map for a 3-location home services business.
The repeatable work that eats your week.
If you do it the same way every week, it's a candidate. Here's what I build most often.
Google and reviews
- Google Business Profile: weekly posts and replies to every review
- Show up on Google: blog posts and web pages people are searching for
- Reviews: ask happy customers for reviews, and get alerted to bad ones
Ads
- Google Ads: fresh ad copy, and catch clicks that won't turn into customers
- Facebook, Instagram, and TikTok: new ad ideas to test
- Graphics: one design, sized for every platform
Content and customer emails
- Social media: a month of posts, written in your voice
- Email and texts: newsletters, plus emails that send themselves
- New leads: a fast reply to every one, and you see where they came from
Podcast and video
- Publishing: Riverside to Apple, Spotify, and YouTube
- Clips: short videos with captions for Instagram, TikTok, and YouTube
- Promotion: show notes, blog posts, and newsletters
Planning and your team
- Planning: a marketing calendar for the next few months
- Projects: plans turned into to-dos in Asana, Monday, or ClickUp
- Team: meeting notes turned into to-dos, each with a name on it
- Your day: inbox, Slack, to-dos, and competitor news in one morning summary
Reports and numbers
- Website numbers: make sure they're right, and get alerted when they drop
- Dashboard: all your marketing numbers on one screen
- Reports: monthly reports and weekly recaps, written for you
See it in action.
Sounds like you. Gets more like you every week.
This is where AI beats a new hire. Every edit you make teaches it, and it never forgets. Within a few weeks, your drafts need almost no changes, and your customers can't tell the difference.
Past posts, emails, reviews you've answered, and examples you love.
Posts, replies, and emails, written the way you write.
Change a word or leave a quick note like "too formal."
Every edit becomes a rule, so the next draft starts closer to you.
"We are pleased to announce our fall tune-up special. Schedule your appointment today to ensure optimal performance!"
"Y'all, it's tune-up season! Carlos and the crew are booking $89 fall tune-ups through Nov 15. Grab a spot before the first cold snap."
Your free Automation Map ranks them for your business, with hours saved and cost for each.
Live in about six weeks.
Your current process keeps running until the new system is proven. Nothing goes live without your approval.
Connect and audit
Access granted, tools connected, and a full check of what's working today.
Build
Your automations, a place to approve drafts, a record of every change, and alerts, all trained on your brand.
Test run
Try it on one area or location first, check every step, and adjust.
Launch and hand off
Everything goes live, with step-by-step guides, recorded training, and your care plan.
I allow up to 8 weeks when account access or platform limits slow things down.
Works with the tools you already use.
Nothing to switch. I connect AI to the tools your team already logs into every day.
How access works
- I get my own login on every account. You never share a password.
- I only ask for the access each automation needs.
- Every change is logged and can be undone.
- You own the accounts, the system, and the documentation. Remove my access any time.
Hi, I'm Sydney.
For more than 10 years I've run marketing at scale, including a 55-location health club brand, plus ecommerce and service businesses. I still work hands-on in paid media, SEO, email, and analytics, and I lead teams of specialists around the world.
I'm also an entrepreneur. I've run my own marketing business since 2021 and worked alongside founders building theirs. So I know what it's like to wear every hat, watch every dollar, and still need the phone to ring.
I work side by side with founders and owners on the two things that matter most: making money and saving it. Former college volleyball captain, so expect clear game plans and a lot of energy.
You won't get a login and a stack of tutorials. I learn how your business runs, set everything up inside the tools you already use, and train your team until it feels easy. When something needs a tweak, you reach me directly, not a support ticket.
What clients and teammates say
"Working with Sydney was a dream! She helped us develop a plan for our Google Ads that will really make a big difference in our online traffic. Sydney communicated in a timely and effective manner and her recommendations were clear and thorough. She provided spreadsheets, flowcharts, bulleted documents, and videos that were easy to follow."
"Any team would be lucky to have Sydney whether as a full time leader or fractional. Her depth of modern marketing solutions combined with her on the court experience make her an asset. When you combine that with her positive team attitude and the joy she brings she is much more than an asset. She is a difference maker."
"Sydney's ability to connect marketing initiatives to business outcomes while bringing thoughtful leadership and clear direction to the team is unmatched. Even in the short time we worked together at Genesis Health Clubs, it was evident that Sydney was data and innovation driven."
Build it once. Keep it running.
A one-time build gets you a working system that you own. A monthly care plan keeps it tuned as platforms change. Your price is set after our first call and won't change.
It ranks your best automations and shows what each would cost, so you know your price before we ever talk numbers.
One area automated end to end, like Google Business Profile and reviews.
- 1 automation, connected to up to 3 of your tools
- A place to approve drafts, and a record of every change
- How-to guide, recorded training, and you own it all
Up to three automations, like Google, ads, and reporting.
- Up to 3 automations, connected to up to 6 tools
- Any change can be undone, and you're alerted if something breaks
- All your numbers on one screen, plus a monthly report
Automation across your whole marketing operation, built for a team.
- Automations across all your marketing
- Connects tools that don't talk to each other yet
- Setup and training for your whole team
50% to start, 50% at launch. Your first month of care is included. Adding a location or brand to a finished system: $750 onboarding.
Platforms change their rules and tools every month. A care plan keeps your system working, improving, and growing. First month included, then month to month.
- I watch for problems and alert you
- Fixes when Google, Meta, or your tools change
- Monthly check-in to keep the writing on point
- Everything in Essentials
- Quarterly strategy review
- One new small automation each quarter
- Everything in Plus
- New automations every month
- Priority support, next business day
Straight answers
Is this set-and-forget?
No. These systems touch live accounts, so a person approves every public change and someone checks the system each week. That's what the care plan covers.
Can you guarantee rankings or results?
Nobody controls Google or Meta. I commit to the work, the process, and the reporting, and we review what moved every quarter.
Will it sound like us?
Yes. Each build is trained on your past content, brand guidelines, and examples you love, then tuned with your feedback during the test run. After launch, it keeps learning from every edit you make.
Do I own what you build?
Yes. Once the build is paid, the automations, instructions, and guides are yours. Keep the care plan or take it in-house.
25 marketing tasks you can hand to AI this week, with the hours each one saves and three prompts to try tonight. Free.
Start with your free Automation Map.
5 minutes now. Hours back every month.